Project$
Repositioning & Rebrand Strategy
Girl's Only UNSW
2026
Overview
Creative Strategist, Research Analyst, Visual Designer
During my time at UNSW, I completed a research-driven rebrand project for a conceptual fragrance company, Girls Only. Grounded in extensive industry and academic research, the project focused on repositioning the brand within a highly saturated beauty market by strengthening its identity, emotional resonance, and audience appeal.
I developed a full rebrand strategy, including a new brand identity, messaging framework, and product positioning that emphasized inclusivity, storytelling, and experiential connection. This project strengthened my ability to translate research and theory into actionable, insight-driven brand strategy.
Curric 209
Video introducing USC and UCLA to the Big 10 Conference
Overview
Creative Director, Video Strategist, Music Choice
2024
For my CURRIC 209 mid-semester project, I was tasked on creating a video or collage centered on something new or upcoming. Drawn to the cinematic storytelling behind sports, I used this project to challenge myself creatively by producing a video introducing the Big Ten Conference’s newest members, UCLA and USC football.
The piece builds anticipation through a montage of college programs before revealing the incoming teams, then transitions into highlight-driven storytelling that captures the energy, identity, and impact UCLA and USC bring to the conference.
Internship Project for The Conduite
Brand Yourself Project
2024
Overview
Creative Strategist & Designer
After advancing to the second round of interviews for The Conduite, a boutique marketing agency, I was tasked with completing a two-part project: a personal mood board and a defined personal brand.
This challenge pushed me to strengthen my creative strategy, analytical thinking, and digital design skills under a tight timeline. More importantly, it sparked a level of confidence and curiosity that carried through my internship and continues to shape how I approach creative work today.